For my Introduction to Design class we were asked to redesign any brand of our choosing. For my project, I decided to redesign the Lipton Tea brand. The idea behind this concept was to associate a flavor of Lipton tea to a unique moment in life, this moment was to be depicted as entirely blissful. This way the consumers can associate drinking this tea with blissful moments in life and hope that they too will be able to experience a moment of bliss by drinking this tea.
Below are original concepts of the tea brand redesign and logo iterations. This project ordinally started as a logo redesign for Lipton which eventually evolved into an entire redesign of the Lipton packaging design.
